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恭賀新喜 福馬迎春

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2016年8月28日 星期日

Beautiful scenery 漂亮的風景

[圖案]Beautiful scenery 漂亮的風景
Some beautiful scene photos with unique landscape. 美麗的風景照片以及一些獨特的美麗地形照片

 

 

 

2016年8月11日 星期四

TED - 談漫畫的視覺魔力 The visual magic of comics

TED-The visual magic of comics-cover-2 - 240TED - 談漫畫的視覺魔力 The visual magic of comics
TED 演講 - 完整播放清單 : http://bit.ly/TED-tw
在這篇不可錯過的探討報告中,斯科特.麥克勞德一改傳統的報告形式,將漫畫的魔幻魅力轉化為卡通般的體驗.其多采多姿的變化,穿插著孩提時代的驚奇,與對未來的想像之中,使我們得以用眼睛去聆聽、觸摸。
In this unmissable look at the magic of comics, Scott McCloud bends the presentation format into a cartoon-like experience, where colorful diversions whiz through childhood fascinations and imagined futures that our eyes can hear and touch.

TED - 談漫畫的視覺魔力 The visual magic of comics
TED 演講 - 完整播放清單 : http://bit.ly/TED-tw
在這篇不可錯過的探討報告中,斯科特.麥克勞德一改傳統的報告形式,將漫畫的魔幻魅力轉化為卡通般的體驗.其多采多姿的變化,穿插著孩提時代的驚奇,與對未來的想像之中,使我們得以用眼睛去聆聽、觸摸。
In this unmissable look at the magic of comics, Scott McCloud bends the presentation format into a cartoon-like experience, where colorful diversions whiz through childhood fascinations and imagined futures that our eyes can hear and touch.

演講者 : Scott McCloud : Cartoonist
Scott McCloud is author of Understanding Comics, a comic book about comics. He's an evangelist for comics as a valid literary form (as more than pulp and kids' stuff) and his admiring fans include a laundry list of superstar cartoonists.

2016年8月5日 星期五

TED - 談漫畫的視覺魔力 The visual magic of comics

TED-The visual magic of comics-cover-2 - 240

在這篇不可錯過的探討報告中,斯科特.麥克勞德一改傳統的報告形式,將漫畫的魔幻魅力轉化為卡通般的體驗.其多采多姿的變化,穿插著孩提時代的驚奇,與對未來的想像之中,使我們得以用眼睛去聆聽、觸摸。
In this unmissable look at the magic of comics, Scott McCloud bends the presentation format into a cartoon-like experience, where colorful diversions whiz through childhood fascinations and imagined futures that our eyes can hear and touch.

演講者 : Scott McCloud : Cartoonist
Scott McCloud is author of Understanding Comics, a comic book about comics. He's an evangelist for comics as a valid literary form (as more than pulp and kids' stuff) and his admiring fans include a laundry list of superstar cartoonists.

TED - 一個偉大故事的端倪 The clues to a great story

TED-The clues to a great story-cover-2

TED - 一個偉大故事的端倪 The clues to a great story

電影製作人安德魯史丹頓("玩具總動員"(Toy Story)、"機器人瓦力"(WALL-E))分享他對說故事的經驗 — 以從結尾開始回到起點的方式。(包含圖像語言...)
Filmmaker Andrew Stanton ("Toy Story," "WALL-E") shares what he knows about storytelling — starting at the end and working back to the beginning. Contains graphic language ... (Note: this talk is not available for download.)

演講者 : Andrew Stanton : Filmmaker
Andrew Stanton has made you laugh and cry. The writer behind the three "Toy Story" movies and the writer/director of "WALL-E," he releases his new film, "John Carter," in March.

2016年8月4日 星期四

TED - 部落的領導

TED-The tribes we lead-cover-2 - sTED - 部落的領導 The tribes we lead
TED 演講 - 完整播放清單 : http://bit.ly/TED-tw
賽斯.高汀認為網路終結了大眾行銷,而把人類的社會從個體恢復到以前的"部落"形態。為了宣傳這個理念跟價值,"部落"讓平常人也有能力去領導去做大的改變。他力勸大家快點去做這樣的事。

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

2014年1月14日 星期二

行銷要奠基在內容之上



行銷要奠基在內容之上,為什麼呢 ?  

因為 酒香不怕巷子深,但也要經過巷子的人才聞的到。

2014年1月12日 星期日

內容行銷的好處

如今,消費者一般都會上網搜尋可以協助做出採購決策的內容,再依據蒐集的資訊做決定。

全球知名品牌都領悟到,得採取不同以往的方式做行銷,而且多半是與內容行銷相關的活動,包括客製化雜誌、電子報、網路廣播、網站內容、部落格、社交網站及其它類似活動,企業超過25 %的行銷預算如今都轉用於與內容行銷相關的活動上。

2014年1月8日 星期三

集客式行銷-引入自然流量的看法

自然流量是透過分享心情、故事、圖片、影片、遊戲、技術等內容引入的流量,因此也可以說是分享流量,這樣的流量又分為搜尋流量、社群流量、推薦流量三種。

2014年1月7日 星期二

什麼是內容行銷

內容行銷(Content Marketing)是透過所開發與發佈有價值的內容,以達到吸引目標觀眾,並與其互動,最後引發觀眾消費的行銷技巧。