Flurry now measures apps used on more than 1 billion smartphones and tablets each month. As connected devices reach critical mass, marketers are more seriously incorporating mobile into the marketing mix. But there are pros and cons. While the collective size of the mobile audience is rivaling that of TV and other media, it still requires aggregating the audiences of many apps to reach what can be reached through a few TV programs. That said, the numbers are likely closer than you think. Additionally, mobile offers unique ways to engage consumers given its “always on, always present” characteristics.
Flurry 現在每個月都要測量在數量超過一億以上平板及智慧型手機上運作的APP,連結的設備達到了混亂的臨界點,市場行銷者更加認真的要將行動裝置納入市場的行銷組合之中,不過這有好處也有壞處,雖然行動裝置整體的觀眾數量可以跟電視及其他媒體相媲美,但是行動裝置卻需要聚集起許多的APP加起來才能達到少數電視及其他媒體能達到的觀眾數量,也就是說,整體的觀眾數量很可能比你想像的接近,特別的是,行動裝置還可以提供一些特別的方式來吸引觀眾,行動裝置可以達到隨時連線,隨時展示的特點。